segunda-feira, 8 de setembro de 2008
It Doesn’t Have to be This Way
You’re writing an email to invite a friend to meet at a local San Francisco restaurant that neither of you has been to. You’d like to include a map. Today, this involves the disjointed tasks of message composition on a web-mail service, mapping the address on a map site, searching for reviews on the restaurant on a search engine, and finally copying all links into the message being composed. This familiar sequence is an awful lot of clicking, typing, searching, copying, and pasting in order to do a very simple task. And you haven’t even really sent a map or useful reviews—only links to them.
This kind of clunky, time-consuming interaction is common on the Web. Mashups help in some cases but they are static, require Web development skills, and are largely site-centric rather than user-centric.
It’s even worse on mobile devices, where limited capability and fidelity makes this onerous or nearly impossible.
Most people do not have an easy way to manage the vast resources of the Web to simplify their task at hand. For the most part they are left trundling between web sites, performing common tasks resulting in frustration and wasted time.